Burgyone

Industry:

Premium Linen Apparel / Fashion Retail (https://burgoynestore.com/)

Objective:

To boost online visibility and product sales via targeted advertising on Google and Meta platforms — reaching style‑conscious shoppers browsing linen collections.

Strategy

• Google Ads: Search and Display campaigns focused on high‑intent keywords like ‘premium linen shirt India’, ‘European linen apparel’, leveraging collection pages.
• Meta Ads: Engaging creatives on Facebook & Instagram to showcase the linen brand’s heritage (‘Since 1912’) and seasonal offers — aimed at fashion‑savvy audiences.
• Ad Funnel Optimization: Using data from both platforms to refine targeting, ad creatives, and allocate budget toward highest‑performing segments.
• Conversion Tracking: Implemented clear tracking setups to measure clicks → site visits → product purchases triggered by the ad campaigns.

Results That Speak

• Noticeable lift in ad‑driven site visits to the linen apparel collection.
• Improved return on ad spend (ROAS) by refining ad sets on Google & Meta.
• Reduced cost‑per‑acquisition (CPA) via segmented targeting and creative testing.
• Enhanced brand recall among linen apparel shoppers; more browsing of ‘Solids’, ‘Checks & Stripes’, ‘Ethnicwear’ categories. (https://burgoynestore.com/collections)

The NINERED Touch

We didn’t just set up campaigns — we aligned ads to Burgoyne’s heritage brand messaging. The visuals emphasised linen quality, the copy highlighted the ‘finest linen since 1912’, and every campaign step was tuned for performance.

Outcome

Burgoyne Store now enjoys a stronger digital footprint in the premium apparel space through smart ad placements. With Google and Meta ads executing flawlessly, the brand boosted its online performance — building both visibility and conversions.

Services Used

Google Ads | Meta (Facebook & Instagram) Advertising | Ad Creative & Visuals | Conversion Tracking & Analytics