Mettle Tweed

Industry:

Fashion / Techwear Clothing

Objective:

Design and develop a high‑impact eCommerce website for METTLE TWEED that reflects the brand’s urban‑tech aesthetic, appeals to adventurous style seekers, and enables premium product purchasing online.

Strategy

• Brand‑Aligned Web Design: Built a sleek, modern site that captures METTLE TWEED’s identity — where techwear meets streetwear. (https://mettletweed.com/pages/who-we-are)
• User‑Centric Development: Created a responsive site ensuring seamless shopping from desktop to mobile — reflecting the urban nomad lifestyle the brand stands for.
• Optimization & Performance: Ensured fast load times, intuitive navigation and a checkout flow designed to convert.
• E‑commerce Integration: Set up full shopping experience (product listings, sale items, clear categories, checkout) as seen in their collection pages. (https://mettletweed.com/collections)

The NINERED Touch

We didn’t just build a website we crafted a digital flagship that embodies METTLE TWEED’s ethos: adventure, innovation, quality. Every element — visuals, micro‑interactions, performance — was guided by the brand’s promise: urban techwear crafted for the bold.

Outcome

With the new website launch, METTLE TWEED now boasts a web presence that truly mirrors its product line: premium, stylish, dynamic. The site positions the brand at the intersection of fashion and function, making shopping effortless and brand engagement intentional.

Services Used

Website Design | Responsive Web Development | e-Commerce Integration | UX & Conversion Optimization